Competitio
Strategic procurement advisory

More margin from your procurement.

More efficient negotiations and sourcing that go straight to your bottom line.

Strategy as negotiation

A company's strategic position is shaped by its negotiations with key stakeholders.

All financial success is the result of implicit or explicit negotiations: creating value and capturing a fair share of it.

Value for the firmValue for customers, suppliers and employees
SuppliersPriceRealized priceBuyer WTPSupplier WTSCustomersPriceRealized priceBuyer WTPSeller WTSEmployeesCompensationRealized compensationEmployer WTPEmployee WTSStrategic positionPrice / CompensationPriceCostsCustomers WTPAgg. WTS

WTP = willingness to pay · WTS = willingness to sell

Two levers

Companies create value in only two ways: raising customers' willingness to pay (WTP) or lowering suppliers' and employees' willingness to sell (WTS).

Value is a difference

Customer value is the gap between appreciation and price; investor value the gap between return on invested capital (ROIC) and the cost of capital.

The biggest difference wins

The most successful companies are the ones that create the biggest value differences.

Negotiations are driven by market power dynamics, competition, tactical skill and preparation.

Our results
€35bn+
Negotiated volume
150+
Spend categories
15
Countries
500,000+
YouTube subscribers
16
Industries

Featured in

  • Beschaffung aktuell
  • Fachpresse
  • ZRI
  • Der Mittelstand

Selected clients

  • Cummins
  • BEW
  • Berliner Wasserbetriebe
  • Deutsche Bahn
  • GASAG
  • Stromnetz Hamburg
  • Vattenfall
  • Volkswagen
Your experts

Game theory meets procurement practice.

Dr. Christoph Pfeiffer

Dr. Christoph Pfeiffer

Managing Partner

Dr. Gero von Grawert

Dr. Gero von Grawert

Managing Partner

Marcel Engelhardt

Marcel Engelhardt

Partner

Prof. Dr. Christian Rieck

Prof. Dr. Christian Rieck

Scientific Advisor

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