Competitio

Illustration: a procurement network. The central hub is the buyer (procurement); the surrounding rings are suppliers in tier 1, 2 and 3. Pulses along the links represent offers and counter-offers.

Strategic procurement advisory

More margin from your procurement.

More efficient negotiations and sourcing that go straight to your bottom line.

Strategy as negotiation

A company's strategic position is shaped by its negotiations with key stakeholders.

All financial success is the result of implicit or explicit negotiations: creating value and capturing a fair share of it.

Value for the firmValue for customers, suppliers and employees
SuppliersPricerealizedBuyer WTPSupplier WTS
EmployeesCompensationrealizedEmployer WTPEmployee WTS
CustomersPricerealizedBuyer WTPSeller WTS
Strategic positionPrice / CompensationPricerealized costsCustomers WTPAgg. WTS(suppliers andemployees)

Schematic illustration – bar lengths are not additive.

WTP = willingness to payWTS = willingness to sell

Based on Felix Oberholzer‑Gee: Better, Simpler Strategy (Harvard Business Review Press, 2021)

Two levers

Companies create value in only two ways: raising customers' willingness to pay (WTP) or lowering suppliers' and employees' willingness to sell (WTS).

Value is a difference

Customer value is the gap between appreciation and price; investor value the gap between return on invested capital (ROIC) and the cost of capital.

The biggest difference wins

The most successful companies are the ones that create the biggest value differences.

Negotiations are driven by market power dynamics, competition, tactical skill and preparation.

Our results
€35bn+
Negotiated volume
150+
Spend categories
15
Countries
500,000+
YouTube subscribers
16
Industries
Practical insights

for your procurement success.

Cost transparency

Should Costing: The Buyer's Negotiation Edge

competitio.

Price comparisons alone are no longer enough in procurement. Should costing provides an objective cost baseline and turns price negotiation into a fact-based strateg…

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Game theory

Cognitive Biases in Procurement Negotiations: Game Theory

competitio.

Six common cognitive biases cost buyers real money at the negotiating table — from the supposed leverage of proving high margins to the belief that suppliers always…

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Negotiation

The Three Levers That Decide Every Negotiation

competitio.

Negotiating power does not come from skill but from structure: competition, comparability and commitment decide every negotiation before the first conversation begin…

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Competitive strategy

Negotiating with Hostage-Takers: Tactics for Buyers

competitio.

Crisis manager Tobias Ruthe negotiates with hostage-takers and cyber extortionists — situations that offer no second chance. His principles on anchor demands, willin…

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Mechanism design

Monopoly Negotiations: Information as a Negotiating Lever

competitio.

Whether a supplier is truly a monopolist is decided less by the market situation than by the information available to both sides. This article shows how buyers can m…

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Competitive strategy

Self-Made Competition Barriers in Procurement

competitio.

Competition is the most effective lever in procurement – yet many organizations unwittingly weaken it themselves. This article reveals the most common self-made comp…

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COMET

The platform behind our consulting.

Procurement measures reliably to bottom-line impact – with codified Competitio methodology and frontier AI, led by people inside the mandate and with full control over your data.

Discover COMET
From our network

Procurement experts, exactly when you need them.

Even the best strategy only works with the right people. But experienced buyers are scarce – and often missing precisely when a project or mandate needs them. That's why PREXNET exists: the Procurement Expert Network places vetted procurement experts for interim mandates and projects – curated, personal, confidential.

Discover PREXNET

Articles published in

  • Beschaffung aktuell
  • Fachpresse
  • ZRI
  • Der Mittelstand

Our clients

  • Cummins
  • BEW
  • Berliner Wasserbetriebe
  • Deutsche Bahn
  • GASAG
  • Stromnetz Hamburg
  • Vattenfall
  • Volkswagen
  • BASELABS
  • INSYS icom
  • Abocon
  • Städtisches Klinikum Braunschweig
Your experts

Game theory meets procurement practice.

Click a profile for a short bio and contact details.

Dr. Christoph Pfeiffer

Managing Partner

Applies game and auction theory for negotiation success and cost savings; advises top management on complex procurement, restructuring and the management of complex organisations.

christoph.pfeiffer@competitio.de

Dr. Gero von Grawert

Managing Partner

Expert in the game-theoretic optimisation of negotiations since 1999 – negotiation volume optimised in the multi-billion EUR range.

gero.grawert@competitio.de

Marcel Engelhardt

Partner

10 years of strategy and implementation consulting, 15 years of intensive engagement with game theory.

marcel.engelhardt@competitio.de

Prof. Dr. Christian Rieck

Scientific Advisory Board

Professor of finance and economic theory at Frankfurt UAS, SPIEGEL bestselling author on game theory and economic strategy.

Written by us

Publications

Christoph Pfeiffer is the author of the book on game theory in purchasing (Springer) and a co-author of the recent „Theorie des rationalen Bauherrn“.

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