Strategy is the sum of your negotiations with your key stakeholders
We align your company strategy to create value and secure a fair share of it in every relationship, whether with customers, suppliers, employees or investors.
All financial success is built by implicit or explicit negotiations: creating value and capturing value. Companies have only two levers. They raise their customers' willingness to pay (WTP), or they lower the willingness to sell (WTS) of suppliers and employees. We view your strategic position as exactly this web of negotiations and shape it deliberately.
Strategic position
We analyse your position toward customers, suppliers, employees and investors and make visible where value is created and where it leaks away.
Create and capture value
We derive the levers that raise willingness to pay and lower costs, and prioritise the ones with the greatest impact on your result.
Game-theoretically grounded
We model market power, competition and the incentives of everyone involved, so your strategy rests on anticipated responses, not on assumptions.
A company's strategic position is shaped by its negotiations with key stakeholders.
All financial success is the result of implicit or explicit negotiations: creating value and capturing a fair share of it.
WTP = willingness to pay · WTS = willingness to sell
Two levers
Companies create value in only two ways: raising customers' willingness to pay (WTP) or lowering suppliers' and employees' willingness to sell (WTS).
Value is a difference
Customer value is the gap between appreciation and price; investor value the gap between return on invested capital (ROIC) and the cost of capital.
The biggest difference wins
The most successful companies are the ones that create the biggest value differences.
Negotiations are driven by market power dynamics, competition, tactical skill and preparation.
The most successful companies create the biggest value differences. We model the incentives and likely counter-moves of your stakeholders game-theoretically, so your strategy targets exactly where the most value is created.