Competitio
Strategic procurement advisory

More margin from your procurement.

More efficient negotiations and sourcing that go straight to your bottom line.

Strategy as negotiation

A company's strategic position is shaped by its negotiations with key stakeholders.

All financial success is the result of implicit or explicit negotiations: creating value and capturing a fair share of it.

Value for the firmValue for customers, suppliers and employees
SuppliersPricerealizedBuyer WTPSupplier WTS
CustomersPricerealizedBuyer WTPSeller WTS
EmployeesCompensationrealizedEmployer WTPEmployee WTS
Strategic positionPrice / CompensationPriceCostsCustomers WTPAgg. WTS

WTP = willingness to payWTS = willingness to sell

Based on Felix Oberholzer‑Gee: Better, Simpler Strategy (Harvard Business Review Press, 2021)

Two levers

Companies create value in only two ways: raising customers' willingness to pay (WTP) or lowering suppliers' and employees' willingness to sell (WTS).

Value is a difference

Customer value is the gap between appreciation and price; investor value the gap between return on invested capital (ROIC) and the cost of capital.

The biggest difference wins

The most successful companies are the ones that create the biggest value differences.

Negotiations are driven by market power dynamics, competition, tactical skill and preparation.

Our results
€35bn+
Negotiated volume
150+
Spend categories
15
Countries
500,000+
YouTube subscribers
16
Industries
Practical insights

for your procurement success.

Cost analysis

Should Costing: The Buyer's Negotiation Edge

competitio.

Price comparisons alone are no longer enough in procurement. Should costing provides an objective cost baseline and turns price negotiation into a fact-based strateg…

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Game theory

Cognitive Biases in Procurement Negotiations: Game Theory

competitio.

Six common cognitive biases cost buyers real money at the negotiating table — from the supposed leverage of proving high margins to the belief that suppliers always…

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Negotiation

The Three Levers That Decide Every Negotiation

competitio.

Negotiating power does not come from skill but from structure: competition, comparability and commitment decide every negotiation before the first conversation begin…

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Competitive strategy

Negotiating with Hostage-Takers: Tactics for Buyers

competitio.

Crisis manager Tobias Ruthe negotiates with hostage-takers and cyber extortionists — situations that offer no second chance. His principles on anchor demands, willin…

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Mechanism design

Monopoly Negotiations: Information as a Negotiating Lever

competitio.

Whether a supplier is truly a monopolist is decided less by the market situation than by the information available to both sides. This article shows how buyers can m…

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Competitive strategy

Self-Made Competition Barriers in Procurement

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Competition is the most effective lever in procurement – yet many organizations unwittingly weaken it themselves. This article reveals the most common self-made comp…

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Featured in

  • Beschaffung aktuell
  • Fachpresse
  • ZRI
  • Der Mittelstand

Selected clients

  • Cummins
  • BEW
  • Berliner Wasserbetriebe
  • Deutsche Bahn
  • GASAG
  • Stromnetz Hamburg
  • Vattenfall
  • Volkswagen
Your experts

Game theory meets procurement practice.

Dr. Christoph Pfeiffer

Dr. Christoph Pfeiffer

Managing Partner

christoph.pfeiffer@competitio.de
Dr. Gero von Grawert

Dr. Gero von Grawert

Managing Partner

gero.grawert@competitio.de
Marcel Engelhardt

Marcel Engelhardt

Partner

marcel.engelhardt@competitio.de
Prof. Dr. Christian Rieck

Prof. Dr. Christian Rieck

Scientific Advisor

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